The Influence of Entrepreneurship Education and the Use of Instagram Social Media on Student Entrepreneurial Interest

Abstract

The use of Instagram social media is widely used among students for communication and selling online. This study aims to determine the influence of entrepreneurship education and the use of Instagram social media on entrepreneurial interest in non-formal education (NFE) study program students and how much influence it has. The research approach uses quantitative methods with ex post facto types. The research data was obtained through the distribution of questionnaires to research subjects, namely students of the NFE study program class of 2017-2019. Through proportionate stratified random sampling technique, the number of research respondents was obtained as many as 152. The data analysis techniques used are descriptive and multiple linear regression. The results of the study found that the influence of entrepreneurship education variables and Instagram social media on entrepreneurial interest was 36.6%. Based on the results of the t test, all independent variables have a calculated t value more than the table t, so it can be said that the independent variable has an influence on the depdendent variable. Then the results of the f test, the calculated f value is greater than the f table, the conclusion is that entrepreneurship education and the use of Instagram social media together affect the entrepreneurial interest of NFE study program students.